Owner / Director of Growth, New Forest Activities
When Sam Sutton, along with his friend and business partner Rich Pearsall, bought some Canadian canoes in 2003 with permission to run tours on the Beaulieu River, it was to be the beginning of an incredible business adventure.
Launched from their shared passion for paddle sports, their company Liquid Logistics later added land-based pursuits to its offer and expanded to become New Forest Activities. The company’s outdoor endeavours are not only fun and accessible for their participants, but also often profound and developmental experiences for mental wellbeing.
As they prepare to celebrate 20 years, and with new ventures on the horizon, the company is on course to add many more strings to its bow.
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