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Frederike Harms

Frederike Harms on entrepreneurial empowerment

By Frederike Harms


After finding her own clarity beyond societal pressures and aggregate anxiety, Business Strategist Frederike Harms developed a blueprint to building a thriving side hustle business and published the secrets to her success in a bestselling book.

Now the German Author is an advocate for positive entrepreneurship built upon the foundations of freedom, coaching others on how to do the same.

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How did you create your own business side hustle?

I've always worked in a self-employed way. I've always contracted and worked freelance, originally in Germany and then I moved to the UK in 2013.

I set up my own business in 2018. My career is in project and change management; that's where I think my way of working comes from and my way to structure things and processes.

I'm building my business up on the side which is giving me that time to build a business in line with my purpose and to do it right.

My main business now is helping people set up their operations in their businesses so that they can scale. There are a lot of consultants and coaches out there that talk about building passive income and creating membership, I go the other way and say actually, if your clients receive the best outcome and value from working one to one with you, let's look at how we can scale that by growing a team, franchising, or licensing.

Do echoes of your German background reverberate in your work?

I always joke and say that because I'm German I can't help having a process and structure.

As most Germans do, I had to learn English to be able to compete in the job market. I went to live in America when I was 16 and that's where my journey started. I studied international business and I've always worked in a global setting.

I don’t know if it’s because I’m German, I think it’s just how my brain works. I'm very solution-focused and if you give me that picture of where you want to get to, then I can help you map out the way.

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What details in your work make you especially proud?

What I love is that whilst processes and systems and tools aren’t particularly sexy, they can really give people freedom.

I’m an advocate of finding your way of doing things. What’s rewarding is helping people to tune out the noise and find the way that works for them.

In the online business world, there is a drive to create a passive income but that comes with a lot of pressure. Pressure of building your audience and being visible. For me, that was never an option because I’m an introvert and I suffer from an anxiety disorder.

I work with people that have anxiety; it’s a passion of mine. To help give them that freedom and set the business up so they can take time off when they need it or feel overwhelmed.

You’re passionate about helping others with anxiety, what are your own experiences in this area?

In 2007 I was signed off work for half a year because I couldn’t leave the house. I was in a very bad place.

Every now and again you try something but it’s not in line with your values and your purpose. I have a physical reaction when I’m not looking after myself or when I’m not doing the things that are good for me. I have to make conscious choices and I have to set clear boundaries.

I’m almost grateful for my anxiety because we all do things that we obviously couldn’t or wouldn’t do usually. That is not an option for me, so I had to build a business that was sustainable, and that was going at my pace. It’s taught me that I have to look after me and do what’s right for me.

"I work with people that have anxiety; it’s a passion of mine. To help give them that freedom and set the business up so they can take time off when they need it or feel overwhelmed."

Frederike Harms, Founder

Can you tell us about your book The Side Hustle Solution?

I published a book on how to build a side hustle because I’m very much a believer that you should never start your business and take huge risks because the pressure will mean you’ll soon fall out of love with what you’re doing. It’s about how to start a business while you’re still working nine to five.

Everything I do follows a three-step process – vision, model, and implementation.

The vision takes you through that journey of the mindset of where you want to get to so that you don’t get derailed and know how to prioritise.

The model is a step-by-step in coming up with your business model, thinking about things like clients, propositions, and services.

The implementation is about how to put everything into place – a practical approach to things like systems.

I had an Amazon bestseller in a few categories and it’s selling across the world. Publishing a book was always a dream of mine. I’m working on my second book on the reasons why I believe anxiety makes us better entrepreneurs.

What do you enjoy doing when you’re not working?

My daughter is 20 months old, so I’m usually just keeping up with her! I like travelling and going back to Germany to see my family.

I’m a reader. I’m a writer, so I read about 40 books a year. I’m turning 40 later this year and I have a bucket list of things I want to do before then.

Your Instagram feels like a mood board of positive affirmations, who do you read or follow for inspiration?

I follow a couple of people in the writing space – Laura Belgray and Marisa Corcoran who are both mentors of mine as well. I also like Linda Sidhu and Denise Duffield-Thomas – I’ve read all of her books.